Data Retention Policy

1. Principle

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

2. Retention Periods

Different data types have different retention periods:

• Account data (name, email, company) — retained while your account is active, deleted within 90 days of account closure
• CRM data (leads, contacts, deals) — retained until you delete it or close your account
• Email campaign data (content, delivery logs) — retained for 24 months after sending
• Email engagement data (opens, clicks) — retained for 12 months
• Audit logs (login history, changes) — retained for 12 months
• Billing records — retained for 7 years as required by tax law
• Support tickets — retained for 3 years after resolution

3. Account Deletion

When you close your account, we initiate a 30-day grace period during which you can export your data. After the grace period, we permanently delete all associated data within 90 days. Some data may be retained longer where required by law (e.g., billing records).

4. Backup Retention

Automated backups may retain deleted data for up to 30 additional days. After backup rotation, deleted data is permanently removed from all systems.

5. Contact

For data retention questions, email privacy@leadboard.io.